Antidote X, Inc.
American Standard & Antidote X Nominated for Best Mobile Video Experience at Brightcove Play 2011.

American Standard & Antidote X Nominated for Best Mobile Video Experience at Brightcove Play 2011.

At the Brightcove Play 2011 conference, American Standard and Antidote X were among three final nominees for Best Mobile Video Experience. Thanks for the props Brightcove!

http://play.brightcove.com/play-2011-keynote-three-online-video-innovation-awards#sessions

New Jersey roadway (Google map and satellite side by side)

On a recent trip to New Jersey to visit our friends at American Standard we were very grateful for our phone’s GPS capabilities. 

New Antidote X Signage by local artist Atom Peachman (work in progress)

Craig holding the sculpted form of the new Antidote X signage being created by Atom Peachman of Twin Cities based FormFormForm. A secret ingredient so far is a partially inflated yoga ball!

Another Tilt Shift shoot

Continuing my relationship with The Orpheum Theatre, I took a tour of the theater itself in preparation for my recent shoot on March 1st. I was able to access some really great areas, most that the general public would never get to set foot in.

You haven’t really the seen the size of a theater until you are the only one there! The emptiness was a little eerie, but beautiful at the same time.  Some areas that I had access to were the booths where “royalty” sat in the early days, and also set foot on the stage. The stage itself was just breathtaking, the size is just incredible.

The shoot on March 1st went great, I shot out towards the crowd and started just before the doors opened. The final video will show the theater fill up from the first to the last person. The time-lapse video will span over an hour and a half, and run just over a minute. I hope to wrap up the video soon.  Here is a still in the meantime ;)

Cheers,

Andrew

The elves were busy rolling and boxing, they found out that if you don’t stack them like jenga pieces, they start falling and unrolling!

We spent quite a bit of time rolling and “ribboning” this years holiday scarves (v7.0). If you look closely you can see the current billboard for Fireside Nut Brown in the background.

We spent quite a bit of time rolling and “ribboning” this years holiday scarves (v7.0). If you look closely you can see the current billboard for Fireside Nut Brown in the background.

What do you like most about Antidote X? Family.

taking a break at Antidote X

Everyone was asked today “What is one thing you like about working at Antidote X?” and the answers were a bit surprising…. Or maybe not? It wasn’t the coffee, the brands we work with, the insane downtown office location, or even the fact that we get paid that resonated so frequently. The most widely shared “like” about Antidote X was the “people”.

To be clear here, many folks are close outside of work and we are in many ways, much like family. But families fight right? Do we? Absolutely! Do we challenge each other? You bet! And we all know that it only makes us better and pushes everyone to achieve greater things as a team/family than we would as individuals.

Work is only positive, fun and engaging when the people around you band together for a greater cause and everyone understandthat contributions are not only mandatory, but appreciated. Hats off to the Antidote X team for banding together through periods of extreme growth and prosperity!

It took this reporter a few minutes to realize the video below was not a painstakingly created miniature replica of downtown Minneapolis, but in fact was produced by a camera effect called tilt-shift and sped up into time-lapse by one of our own! Creative director Andy Vickers. Nice work Andy! When done in camera, tilt-shift basically sets the lens of a still camera off-center of the film to create a photograph with a vary small depth of field, making objects in the picture appear model-sized.

The images here were shot with a Nikon D90 camera on the corner of N. 1st Ave. and 5th St. N. in downtown Minneapolis.

Do rock star producers need cheese balls to function? Only on all nighters!

Do rock star producers need cheese balls to function? Only on all nighters!

Antidote X Meets E3 2010!

Well, the Antidote X senior team met up with the leading video game executives in Los Angeles to discuss the future of gaming in interactive and social media and barely enjoyed ourselves… we kid, we kid! Tons of bright lights, shinny things and a complete nerd fest! Needless to say, we fit right in. Highlights of the trip included a party hosted by MTV, encounters of life size Darksider warriors and the most amazing 40 foot by 40 foot screening of the new Star Wars game. Plenty of booths to see, but THQ’s booth stood out above all. The Homefront street team took over the parking lot with armed Korean militia, Kinect and PS Move were unveiled, private meeting areas with top clients looking over the floor of the conference. What more could we ask for?